Intel
SUPPLEMENTING
SAP
The Creative Work of
E. Sean Hampton-Gross
E. Sean Hampton-Gross
Defining Creative
for World’s Largest and Most Influential Car Show
for World’s Largest and Most Influential Car Show
The SEMA Show is car culture in its most influential and concentrated form. It’s the premier custom car and car accessory event held in Las Vegas yearly, with over 110,000 attendees.
Since 2013, The SEMA Show has used a “Featured Artist” as the basis for its visual look and feel. The work I’ve completed with this team has shown exactly how to handle art integration. We define what
the show-brand looks like, what is needed, and how to incorporate the artwork across as many brand touchpoints
— establishing SEMA’s
visual standards.
From fuel to fire there’s not a part of this event that our team has not helped improve. With perfect partnership from the SEMA side, we continue to help this huge event keep up with the marketing and quality
of its internationally known, brand name booths
and sponsors.
Since 2013, The SEMA Show has used a “Featured Artist” as the basis for its visual look and feel. The work I’ve completed with this team has shown exactly how to handle art integration. We define what
the show-brand looks like, what is needed, and how to incorporate the artwork across as many brand touchpoints
— establishing SEMA’s
visual standards.
From fuel to fire there’s not a part of this event that our team has not helped improve. With perfect partnership from the SEMA side, we continue to help this huge event keep up with the marketing and quality
of its internationally known, brand name booths
and sponsors.
Solutions:
On Freeman’s creative side I co-led the work on all levels — leading teams of designers, 3D and 2D — presenting to our clients and seeing work through to production.
We’ve proven our metal many times and continue to show how quality creative work requires visual strategy.
SEMA Creative Mile Markers:
2013 — Event’s first comprehensive EGD and visual style guide. Downloadable assets and brand management too. Integrating the artwork of Max Grundy.
2016 — Second artist integration of Ed Tillrock. Taking his pencil-style sketches to giant billboard structures and signage.
2019 — Re-worked integration with third artist, Alex Carmona. Re-establishing the base SEMA visual brand, correcting for any off-brand adjustments made in 2018. Reintegration with a proper brand management system artwork rescans, and clearer wayfinding signage were all in-scope for 2019.
I know I maintain an important role… helping to provide the creative quality and design service our clients expect with high-dollar, highly visible events like this.
On Freeman’s creative side I co-led the work on all levels — leading teams of designers, 3D and 2D — presenting to our clients and seeing work through to production.
We’ve proven our metal many times and continue to show how quality creative work requires visual strategy.
SEMA Creative Mile Markers:
2013 — Event’s first comprehensive EGD and visual style guide. Downloadable assets and brand management too. Integrating the artwork of Max Grundy.
2016 — Second artist integration of Ed Tillrock. Taking his pencil-style sketches to giant billboard structures and signage.
2019 — Re-worked integration with third artist, Alex Carmona. Re-establishing the base SEMA visual brand, correcting for any off-brand adjustments made in 2018. Reintegration with a proper brand management system artwork rescans, and clearer wayfinding signage were all in-scope for 2019.
I know I maintain an important role… helping to provide the creative quality and design service our clients expect with high-dollar, highly visible events like this.
Role: Associate Creative Director
SEMA 2019 / Central Hall Entrance Unit
SEMA
