GENENTECH ONCOLOGY INSTITUTE
/ VISUAL BRANDING AND STYLE DIRECTION
Genentech Oncology
/ Innovate and Give it Some Silicon Valley Flair
Solutions:
In-person pitch • pitch decks with leave-behinds • final look and feel style guide + assets • logo • visual branding
San Francisco is the home base for many tech start-ups, innovative tech giants and some of the world’s leading biopharma and genetic innovation companies. This includes Genentech, who holds an oncology symposium we knew we could help innovate.
When Freeman pitched to get the Genentech Oncology Institute event, I was happy to be the creative force behind our business win.
When the event design started, I was engaged again, by our Creative Director, to help create the visual tone and style. I created the brand assets guides and more, that led the graphic teams to success.
Proud to have helped bring this cancer-fighting-Ted-talk-like event from generic-pharma to something that felt like it belonged in Silicon Valley.
Role: Art Director
/ Associate Creative Director